Erin Lamberty

For all things Erin, check out erin.extendr.com. 

Libby Issendorf

After growing up on a farm in North Dakota, Libby Issendorf moved to Minneapolis to attend the University of Minnesota. She discovered her passion for brands and media as a member of her school’s first-place National Student Advertising Competition team. After graduation in 2008, she began her career in the Campbell Mithun media department working on national brands like General Mills and Land O Lakes. She is a member of the Ypulse Youth Advisory Board and the brains behind their Twitter feed and YouTube channel. On Yaybia, Libby discusses social media, branding, online/mobile strategy, and media strategy--along with the occasional nipple. She loves impromptu bar nights, playing sports, consuming gratuitous amounts of pop culture, the Minnesota Twins, being really geeky with her iPhone, and driving to see her boyfriend, who lives too far away.

More Libby link love

Monika Frech

Like her fellow yaybies, Monika Frech is from the Midwest. The Midwest of Europe in her case. Born and raised in the South of Germany, she moved to Berlin to attend one of the capital’s universities and many of its bars. Her passion for advertising was fueled through internships in strategic communication and her participation in various student competitions. At one point she figured that more schools would look good on her and moved to Florence, Italy and later to Minneapolis. During her exchange year at the University of Minnesota, she joined Chariot as the team’s copywriter. Back in Berlin, Monika is currently finishing up the equivalent of a master’s degree in all sorts of social sciences. To add another school to her collection, she recently started a program in design thinking and creative innovation. On Yaybia, she presents the best and the worst of Germany’s advertising and pop culture and her thoughts on it.

Jeanine Lilke

Jeanine hails from the nation's capital of trumpeter swans, Monticello, Minnesota. She is currently a senior at the University of Minnesota majoring in marketing and advertising. Her advertising passion is behavioral planning and she brings this obsession to the U of M's National Student Advertising Competition as a co-president. Currently, she works as a teaching assistant to pay the bills, but is looking for her next ad gig. Blogging on Yaybia allows Jeanine to geek out with her fellow pop culture lovers. She enjoys hanging out in her all male household, watching Gopher hockey, water sports at the cabin and consuming way too many marshmallows.

Danielle Ouellette

Originally from Madison, Wisconsin, Danielle moved to Minneapolis to attend the University of Minnesota. She majors in Advertising at the School of Journalism and Mass Communication and is a co-president of Chariot, the U of M’s National Student Advertising Competition team. It was here that her passion for the advertising industry flourished. Currently Danielle is an account management intern for Hunt Adkins, a small agency in the heart of downtown Minneapolis. On Yaybia, Danielle shares her thoughts on brands, advertising and social media. Her free time activities include: social media geek-ery, Tuesday night scrabble, festive outings, happy hour shenanigans and baking cupcakes for anyone who will eat them.

Jacey Berg

Raised in the southern suburb of Rosemount, Jacey Berg headed to the University of Minnesota and graduated with a degree in Advertising, a passion that was fueled by her participation in the National Student Advertising Competition. Shortly after graduation, Jacey interned at the interactive advertising agency space150 in their media department, which then turned into a full time position as an Assistant Media Planner. There she works on implementing and monitoring display campaign for a wide variety of clients. Jacey uses Yaybia to talk about whatever tickles her fancy in the ad world: brands, social media, fails and wins, unique ideas, cultural relevancy etc. When not at work, Jacey spends her time on Google Reader, watching the Soup with Joel McHale, playing with her kitty, consuming Disney culture/trivia/multimedia, spending time with her friends, and bar-hopping with the best of them.

Alicia Houselog

Alicia Houselog hails from Monticello, Minnesota. (No worries- she's not radioactive... we think.) She is a recent graduate from the University of Minnesota in Strategic Communication, where she founded the UMN Student One Club. She was also Creative Director for Chariot, the U of M's National Student Advertising Competition team. YAYBIA! is an outlet where Alicia can critique creative executions and explore new facets of social media. In her free time she sings karaoke, plays and/or watches sports (GO TWINS!) and frequents happy hour establishments. Alicia is also currently on a quest to watch every film on a list of "movies to see before you die."

Susan Garcia

Hailing from a small town in Wisconsin, Susan Garcia is a senior at the University of Minnesota's School of Journalism and Mass Communication with a major in public relations. Susan is a public relations leader in the National Student Advertising Competition team for the year 2008-09. As an intern in the consumer marketing practice at Padilla Speer Beardsley, Susan is learning about the ins and outs of a public relations agency, and enjoys implementing social media into her work as well as her personal life. On Yaybia, Susan has brought her views on the public relations industry as well as branding and social media. Susan enjoys chaotic nights with her friends, sharing on Google Reader, is a cheese-head Packer fan, and a music fanatic who would love nothing more than to spend every night of her life at a music concert.

Carina Enbody

Carina Enbody comes all the way from the home state of popular white rappers and failing auto companies.  Narrowly escaping any related professions, she is working as an Interactive Producer at Fallon Worldwide.  Her love of all things media began at East Lansing High School while editing the yearbook, and flourished as a member of the first-place winning National Student Advertising Competition.  Feeling like a day job just wasn't enough to keep her on the same busy schedule as college did, she started her own social media consulting company, ENBODY LLC, to teach Digital Immigrants how to use social media.   She loves both of her jobs, wishes she had a dog, really likes her apartment, longs to attend more sporting events (but the TV does well), and enjoys driving her minivan named Bernard.