Monika Frech

Like her fellow yaybies, Monika Frech is from the Midwest. The Midwest of Europe in her case. Born and raised in the South of Germany, she moved to Berlin to attend one of the capital’s universities and many of its bars. Her passion for advertising was fueled through internships in strategic communication and her participation in various student competitions. At one point she figured that more schools would look good on her and moved to Florence, Italy and later to Minneapolis. During her exchange year at the University of Minnesota, she joined Chariot as the team’s copywriter. Back in Berlin, Monika is currently finishing up the equivalent of a master’s degree in all sorts of social sciences. To add another school to her collection, she recently started a program in design thinking and creative innovation. On Yaybia, she presents the best and the worst of Germany’s advertising and pop culture and her thoughts on it.