Everything is doom and gloom for print lately, but this nice little twist from Time might be a turn in the right direction. Time is test driving a service called Mine which allows readers to customize a single magazine with content of their choice. Mix and match from 8 different mags and your custom publication will be delivered to your door or inbox. Check it.I've been wondering who the first company was going to be that could notice and embrace my variety of interests. I subscribe to W
ired, Ad Age, Vanity Fair and Women's Health and this seems to be quite the range of topics for even Amazon to recommend products that are girly geek instead of just girl or just geek. I don't know that Time Mine is a long term solution, but it's a step in the right direction. Readers might not necessarily want to get locked in to a full year subscription of each magazine that interests them, but it might be a lot easier to drop $15/year on a subscription that covers more than one topic. Other thoughts?
2 comments:
Thanks for the share. I signed up and my mag is on the way. I am such a geek for Real Simple.
Heard about this and I'm not sure it's the type of thing I'd go for. First of all, I don't read any of the TIME magazines, second, does it just pick-and-choose content from each mag? Because I would worry that I'm missing out on some of the editorials by mashing my mags.
Though, if they made a Cosmo+Economist mash-up, I WOULD get to kill my two fav mag birds with one stone.
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