Organized Live-Tweet Events - Saint Paul Saints!

While the NFL is cracking down on Twitter, the Saint Paul Saints are embracing Twitter and the social world with open arms. The Saints are asking players, coaches, fans and employees to join them in the Twitter-My-Face event on July 23rd.

This is the first organized live-tweet event that I've come across and I bet more will be popping up over the next few months. Check out the full details here, but the opening to the press release cracks me up! Cheers to their PR team!

"I woke up today at 6:30 a.m. (so tired), worked out (off to the gym!), took a shower while listening to the radio (don’t you love that new Jonas Brothers song?), ate breakfast (LOL @snapcracklepop), and am now writing this press release (#work)."

Anyone else see any real life + social events that are this organized?

VitaminWater + NCAA

Sports, Ahh, Sports! March Madness has occupied my conscious hours this weekend, which actually hasn’t been that many due to pain killer induced naps. Anyways, most of you know Yaybia's love for VitaminWater so I was excited to see what they were going to bring to the court after the NCAA allowed them to play. Here’s what they rocked.


Consistency. VW has 20+ flavors but decided to place Revive as the face of the NCAA promotions. We might be confused as to why our brackets were busted the first day, but we’ll never be confused about the purple and white VW cups behind the benches.

Direction. Commercials end by showing the facebook.com/vitaminwater URL which drops you into the videos section of the profile. This eliminates steps in the sharing process and makes it easier for me to learn more about the brand, products and promotions without dealing with their crappy Flash site.


Partnership. Uploading your recreated game winning moment at ncaa.com/revive could win you a trip to the Final Four. Sweet deal. Nice branded URL and nice to have it on the NCAA site for a little credibility boost.

Any other thoughts? Too much VitaminWater? Not enough G?