Consistency. VW has 20+ flavors but decided to place Revive as the face of the NCAA promotions. We might be confused as to why our brackets were busted the first day, but we’ll never be confused about the purple and white VW cups behind the benches.Direction. Commercials end by showing the facebook.com/vitaminwater URL which drops you into the videos section of the profile. This eliminates steps in the sharing process and makes it easier for me to learn more about the brand, products and promotions without dealing with their crappy Flash site.
Partnership. Uploading your recreated game winning moment at ncaa.com/revive could win you a trip to the Final Four. Sweet deal. Nice branded URL and nice to have it on the NCAA site for a little credibility boost.
Any other thoughts? Too much VitaminWater? Not enough G?
2 comments:
Psh. I only drink colored + flavored water that attempts to own a letter.
I couldn't agree more about the brilliance of this marketing promotion. Especially impressive is the placement of a promotional item (i.e. the paper cups) during the games to maximize television exposure and coordinate with the ads during the commercials.
It's interesting to note that the players and coaches were drinking cups labeled with the product, but was there actually Vitamin brand water IN the cups?
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