You've all probably formed opinions of your own now that Facebook has officially rolled out the switch from "Become a Fan" to "Like" for subscribing to Page updates. So besides "WTF, Facebook?!" here's something I've noticed that I haven't seen many people talking about.
When setting up a Facebook social ad campaign, you can choose to "advertise something I have on Facebook" or "advertise a web page". Before the switch, it was clear which ads would keep you on Facebook when clicking and which ones were for external websites.
Now that everything is "Like", all the ads look the same. One of the advantages with the "Become a Fan" ad feature was that people could scope out your page knowing they'd stay within Facebook. All ads look the same now, website or not. It's no longer clear whether your click on "Like" will end up with a "you like this ad" or "you like this page". And it's not clear whether a headline click will take you to the Fan Page or to MyFreeCrazyPage4U.biz
So, out of these ads can you tell which ones are linking to websites or to properties within Facebook? Sort of like Facebook ad roulette, no?
3 comments:
So lame. Facebook fail.
I agree. Don't like it one bit.
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