Over here at Yaybia, we SEO with the best of them. Googling phrases we've blogged about to see where we show up in the rankings is pretty much a daily occurrence. So imagine my surprise when I typed in "vitamin water sex and the city" this afternoon and saw not just Yaybia (#6, woohoo!) but a new sponsored microsite from VitaminWater's domain.
I was initially ecstatic as the classic blank and magenta loaded and I was greeted with the four familiar faces I've been missing since 2004. But once I started clicking around, disappointment set in. The all-Flash site offers a chance to enter to win tickets to the Sex and the City movie premiere in New York. A "friends with benefits" section is currently listed as Coming Soon. Other links took me to wallpaper and movie photo galleries, the trailer, the VitaminWater MySpace page, and the official SATC movie site. Yawn! Where's the exclusive content? Where's the "forward to a friend" advergame? What's the sense in going live with this site if the presumably most important section, "friends with benefits," isn't even up yet?
Maybe VitaminWater realized that anyone who Googled that particular search string was getting directed to the comments of just a few smart bloggers and thought they'd better start directing that traffic to themselves. We'll stay tuned.
Monday, March 31, 2008
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