On November 3rd, 2007 a massive hailstorm erupted over Bogota. Within minutes, the capital of Colombia was flodded with more than four feet of water and ice. It was brought to a complete standstill.
An almost complete standstill. Some things were still moving:
In a felicious example of reverse cross-media, Chevrolet used existing news footage for a beautifully simple spot. Normally, I am not a fan of in-you-face product benefits, but this ad for me shows that the letter U actually deserves its place in SUV. Sure enough, there isn't a rainstorm every day, but there isn't a rocky desert to drive through or a jagged mountain to pass every day, either.
Monday, March 31, 2008
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