Friday, April 25, 2008

museums have it going on

contrary to a couple of bogus judges' opinions, i still think museums are going to be the next big place for advertisers. Reasons being:

1. We crave experience. But oil is $4 bucks a gallon, and Pearl Jam tickets are $300 a pop. So we will look for cheaper alternatives to fulfill our cravings for experiences.
2. These aren't your dad's museums. Technology makes every exhibit an interactive experience.
3. All this techy stuff is EXPENSIVE and museums will need the help of advertisers to finance all these super cool exhibits.

With that said here is a cool example of an interactive exhibit being shown at NYC's Museum of Modern Art called "I Want You To Want Me." Jonathan Harris and Sep Kamvar constructed this beautiful exhibit using profile content from online dating sites across the globe. Vistitors use interactive touch-screens to navigate through people's self-expressions. They can see what people say about themselves and what they are looking for in a partner.

The nerd in me thinks that this is such an awesome use of data. But don't trust my opinion, check it out for yourself:


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