Oops... I Ated a Bunny.

Sometimes brands take themselves too seriously... and let's face it, though us advertising nerds spend countless hours determining which typeface is going to jolt consumers into purchasing nylons, advertising really isn't a life or death situation. So, after a 4-day inner tug-of-war of whether or not I like the new Swedish Fish ads or not, the results are in:

(Drum roll....)

YES! I do.

Candy was never supposed to be a serious thing, and these silly, playful, and somewhat insane ads do the trick for me. I definitely will never forget these images:


A syrupy bunny... it gets me every time.

Maybe it's just the LOL Cat lover in me that sees potential copycatting among Internet geeks ("I thunk the waffle was pillow." "Somewon forgotz da peenut butter and jelliez.")... who knows? But I have decided that these ads are just random enough to spark my curiosity, but not so much that it freaks me out.

Hopefully my first yaybia post did not disappoint. If it did, go to my blog (hitmysweetspot.blogspot.com) to see the new yaybie if you haven't already. That's right, I'm not above shameless self promotion.