On long, boring road trips, my brother and I used to kill time by looking at the clouds and identifying shapes in them. Eventually one of us would always spot a huge, white arch in the fluffy masses above us. We subsequently tried to convince our parents in the front seats that even the sky wanted to tell them it was time for a stop at the next McDonalds along the road. Maybe our attempts to claim heavenly support would have been more persuasive, had there been Flogos back in those days.
Flogos - flying logos - are essentially branded clouds. They are made out of soap like foam and gases that are lighter than air such as helium. Currently they come in three sizes between 24 and 48 inches that are popped out of an modified snow machine every 15 seconds. A computer generated and custom-made stencil inside the machine forms the foam in whatever shape is desired by a cloud client. According to the Flogo creators, two "international special effects creators" from Alabama, the airy ads can last anything between a few minutes and "an hour or so", depending on the customer's wish and cash. And not to mention the atmospheric conditions. They are eco and pilot-friendly since they literally vanish into thin air after 20 to 30 miles.
I suppose the in-house Flogo artists are the same ones who "designed" the website and their own logo. Maybe that's why I first thought their Atlanta Braves Tomahawk Flogo was actually a lofty Durex ad.
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