Online to In-Store

Media is making it full circle... offline to online to offline again. For years now Oil of Olay has had an online application where you can enter your skin concerns and it will tell you which of their products will work best for you. It has gained tremendous success, for a microsite. Now, they are placing kiosks in Walmart where you can do they same thing in-store. What remains to be seen is if consumers will feel as comfortable entering their skin "symptoms" in-store as they do at home.