This isn't the first time that PETA has done this, but checking out their new site you can see just how many times they have been "Too Hot For TV." In fact, on YouTube, you even need to be "of age" to view the video. Score 1 point for PETA.
With 31,000 views on YouTube in 1 day, and many major news announcements, I'd say they've done a good job. Sex sells, and people LOVE banned content.
This year (as it has been for the past few years) everyone is talking about how digital plays into Superbowl spots. Well, it will be very interesting to see how well a banned Superbowl spot does online vs. one that ran. Expect Yaybia to investigate post-Superbowl and post a follow up.
In the meantime, lets do an "over-under." Do you think: A) PETA will get more online views than any Superbowl spot that ran, or do you think B) The ones that run will do better. Leave a guess and a reason in your comment!
4 comments:
i think that the ones that run will get more, but only because they have the label of "superbowl" ad. (people always look them up again to remind themselves and figure out which one was their 'favorite.') however, i will guess that peta's ad will get damn close, and considering they saved themselves the 3 mill, i think they are the ones getting a good deal.
PETA's ad inspired me to go out do a barley grass shot
it's all about marketing ROI, plus this will be measurable. Important even for non-profits like PETA.
It will be a home run.
I think PETA will get a good ROI, but I think the actual superbowl ads will get more hits and more on-air commentary. After all, I wouldn't have known about the banned PETA ad unless I read the ad blogs. BUt, it is PETA. They strive on controversy, so this may just may be white noise. Oh, another crazy PETA stunt - whatev. However, if a company like Coke did it, I think the response would be huge (even though it may be Coke brand suicide)
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