How do you mark your Tileist?

Well, I used to mark mine with my initials. My dad colored in the "L" to represent our last name. And well, my sister usually hits her ball right into the fairway so she never has to worry about knowing which ball is hers because it's the only one sitting pretty.

The US Open golf championship was today, but got pushed to an 18-hole playoff tomorrow. I spent significant amounts of time with my sister (grad party, good job kiddo) and my dad (happy day for you) this weekend and they were glued to the tube watching Tiger limp all over the golf course and still play ferociously. So I sat back, grabbed my Shandy, sucked it up and watched a whole ton of golf. But then I saw this commercial and I got as excited as they did when someone made a crazy putt. It has been a long time since I've seen a commercial that actually made me stop and think of how well it relates with the target. These Titleist golf ball commercials incorporate the many ways that people use Sharpies to differentiate their round winning ball. These golfers use the same dots, or initials, or drawing every single time they play, which is more often than the yearly family reunion mulligan tournament. These golfers understand the pre-round rituals, the club scrubbing, and the one perfect shot that makes up for all the "getting the bad out" shots. Titleist understands these golfers, but more importantly, these golfers understand Titleist. Great branding Titleist, now just get Tiger to switch from Nike!