Sometimes I miss the timliness boat for a good post and just say skip it. Sometimes it's because I'm drunk. When I was in NYC in January my
friends and I dominated a couple beer towers filled with delicoius
Flying Dog brew. Before I could finish my first beer I got a comment on my
photo from someone at Flying Dog. Nothing pushy, just a friendly hello before saying that he was from the brewery. I told him I liked their approach -
not just an automatic follow because I mentioned their brand online. I vowed to post my experience but then apparently forgot due to the beer towers.
Anyways, last week the dudes over at Mashable had some
kind words for Flying Dog. In addition to
everything they're doing right online, I think they are a perfect example showing that succeeding online isn't dependent on the size of your brand, it's about the
size of your community. Their fans are more passionate and involved. Haven't seen that coming from any Bud drinkers lately. Cheers, Flying Dog, I'm a fan.
1 comment:
I've also been really impressed with how Flying Dog is using the web and social media to promote their brand and products and get more involved with their community.
They were one of the few breweries who jumped on 97 Bottles (a site for beer fans that my company built) right away. They showed real interest and also noticed how it could be another way to connect to their fans. Awesome.
I've been thinking about this quite a bit as I see lots of opportunity for craft brewers on the web and so many of them seem to be missing the boat. Flying Dog is a stand out for sure.
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