Dawn dishsoap and a big opportunity.

As the oil spill in the gulf spreads and nears the coast, BP is becoming bigger and bigger news (with some coverage directly hammering them for their "green" campaign), and as much as they try to make things right, they are going to continue to look like the bad guy. If you ask me, this press around the oil spill presents a huge opportunity for Dawn to capitalize

Currently, Dawn is running these TV spots talking about how their product is used to clean animals from oil spills. it is heart felt, and they are donating up to $500,000, but you have to get online to register your purchase (kind of a lame step if you ask me):



Well hey Dawn, here is your chance (and quite frankly, I hope that you are already planning this). Practice what you preach and get down there to help clean up the spill. Show up with a big truck, in the Tide "Loads of Hope" style, and make sure that every animal gets a big Dawn scrub down.

The stars are aligned: lots of negative press about one company not living up to their brand = opportunity to be a hero and live up to your brand. Plus, cute animals are all the rage right now on the internets.