Lesson learned.

Well, according to AdAge, Dawn is all over this oil spill in the gulf that I wrote about yesterday. I will admit a big fail on my part for not looking harder for it. However, in all my Googling, searching press releases and news reports, I saw NO documentation of this happening. It seems the only notifications were on Facebook and Twitter, which neither page showed up while I was Googling.

So today I ask myself - what more can Dawn do so that people actually know about this?

1. Donate More. None of the notes on Facebook + Twitter talk about additional donations.

2. More Press releases: Facebook + Twitter are not mainstream, and apparently not optimized for search. Look at this quote, and tell me that doesn't deserve it's own amount of attention:

"Which made us wonder: After all these years, is scrubbing with Dawn really the most advanced method of oil-bird cleansing? "It's the best product to date that cleans the birds," Holcomb says. (And not just because they give his group donations!) "It almost seems silly, but it really is the right thing." (Source)

I'm sure that in the coming days the clean up will become more intense as the spill hits the shores, and I hope that Dawn gets in there, front and center, with the non-profits that they are supporting. I know they are probably trying hard not to turn this into a huge thing where they get backlash for capitalizing on a bad situation, but Tide Loads of Hope keeps coming to mind as someone who did it right.