Wednesday, April 23, 2008

Ad(Non)Sense

I ventured to albinoblacksheep.com today to relive the early 00's Internet in the form of viral Flash videos. My fave (and certainly yours) is The End of the World. I noticed something new this time, though:

Check out those Google AdSense results: "The Anti-Christ has already been revealed! Learn what effect this has had on God's Church" and "The Great Tribulation vs. Wrath of God. The Difference Makes a Difference." Now I'm sure that the people trying to view a page legimately titled "The End of the World" would appreciate the links to more information, but it definitely made me second-guess the legitimacy of AdSense. When topics and brands are being referred to sarcastically or in completely different contexts, the ads become completely irrelevant.

It's not the first time I've seen this happen, either. When Dooce used to have AdSense on her blog, her (generally) joking references to letting her daughter play with knives and plastic bags would result in ads directing me to the #1 Online Knife Reseller or What To Do With All Those Plastic Bags? Don't Throw Them Out! Should AdSense start giving more weight to META tags than to page content? Or should it use even a more complicated system of measuring inbound links to the page, or the related links that show up in search results, etc, to get a better sense of who's actually viewing each page?

I wish search engines would hurry up and grow eyes already.

1 comment:

Erin Lamberty said...

META tags makin' a strong comeback? Hold your HTML horses kids, I don't know if Googs can handle it.

 
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