are you for serious?

Last week, Heinz launched it's deli mayo campaign with this ad. The ad features a common husband wife parady where a male butcher fills the stereotypical role of a nagging and needy wife. Now there are things wrong with this ad, but a male-on-male kiss is not it.




And with 202 complaints they pulled the ad. People complained to the British Advertising Standards Authority that the ad was "offensive" and "inapporpriate to see two men kissing." 202 PEOPLE. Approximently 60 million people live in the UK. So about .00000002% of the population was offended. Compare that to the estimated 3.6 million people that make up the gay and lesbian community.

Now you have British gay rights groups like Stonewall and Gaydar urging gay consumers to boycott Heinz. Good job guys, good job.

Heinz you failed us. You allowed a few narrow minded homophobic individuals dictate what everyone else can see. By taking the ad off the air you are telling the world that being gay is not acceptable.