VitaminWater + Sex and the City: Final Installment

We brought you several VitaminWater/SATC promo posts over the past few months, and now we've finally seen the movie and experienced the theater madness (although our pre-movie cosmos made the chaos a bit easier to handle!) during opening weekend. To our delight, the theater was filled with VitaminWater gear and the partnership ended with a bang, well several.



The promo and partnership remained consistent and equal value was definitely exchanged. The SATC ladies and VW flavors made their final appearance together on posters, popcorn bags, and soda cups. The "a little help from your friends" tag line was promoted and couldn't have been a better fit as girls, and some guys, grabbed their friends and their heels and hit the theaters together. I'm going to miss this partnership just as I'll miss Carrie's single adventures.

VitaminWater didn't just stop with SATC though. At another movie outing this past weekend (apparently that's the thing to do this summer and brands are on to it) VitaminWater was spotted everywhere. Libby and I even tried to buy the "try it" button of the innocent 16 year old ticket taker. They've done a great job of dominating the space but not offending people. VitaminWater is still up against some tough beverage competition, but their marketing just might be strong enough to be the bevery of choice for many brand conscious consumers, and those that follow.