So I was sifting through my lately neglected gmail account when I came across an email inviting me to be a "Shoe Maven" (give my opinions about shoes for market research) for a chance to win $200 in shoes. I don't really have much of an opinion to give, but I like shoes, $200 of them would be nice. So, I click through to the website and complete the initial questionnaire, but then, what do a see? It's a promise that I'll be entered in the chance to win $100 worth of shoes (aka, 1-2 pairs). Where did that other $100 go? Were my answers not good enough? Let's be consistent with our prize promises, especially when they go down.
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