Stella Artois + IMDb= Free Movies!

Ask me my top 5 favorite websites and IMDb is always included. Today, while looking up scary movie trivia during lunch (tis the season) I was initially distracted by the Saw V take over, but then my eye was drawn to something else. Something more subtle, but much more interesting:

Saw V may have taken over the page, but I actually paid more attention to the small black bar across the screen. It has more value to me. Watch free TV shows and movies? Yes, please. Wait, brought to me by Stella Artois? OK. Clicking through brought me to this page:

I can watch a wide variety of movies (from Pride of the Yankees to Sideways), Independent Shorts (from Wonky to Speed Relationshipp-ing), and TV Shows (from The Twilight Zone to NCIS). Cool. A decent sized, FREE list with some worthwhile shows and movies. But, how does Stella Artois fit in?

Their tag-line for this page is: "Saluting the spirit of Independent Film. Perfection Has Its Price." Ok... I don't know about you, but this feels a little over-thought. They include Independent Films in their free movies, but they also include movies such as Weird Science. Not exactly Independent Perfection. Also, Independent movies are known for having lower budgets, so what "price" are they talking about? The gas money it takes to drive the extra 30+ miles to a theater that shows them? I like the thought put behind it, and it implies that Stella Artois may be expensive, but it's quality. Plus, I can watch these movies online for free, so thank you Stella! (Bummer: A Streetcar Named Desire is absent from the list).

Thoughts on this Promo?