Dentyne Face Time: The Good and the Bad

Just like real face time, the Dentyne Face Time campaign has a lot of good things, and some bad things. I was completely in love with the campaign. It was relevant to my life (mobile, digital, interwebs, friends) and reminded me that I do enjoy disconnecting to hang out with my friends, my sister, or boys (I'm open on Friday if you're looking!).

The NY Times thought that "That strategy could be a gamble, as the ads focus on exactly the people who are most passionate about these digital tools." But we think that people want to disconnect at times.  Sure we love our iPhones, Facebook, Twitter, Brightkite, Blogger, etc etc -- but we have the most fun when we use these tools to schedule time to hang out in real life. To meet up on Friday for happy hour, to plan a debate party, to laugh about the events that happened when we were hanging out the night before. I think Denytne has done a good job of reminding people that you may have a ton of friends on the interwebs, but those in real life are what really count. 


Here are my thoughts, share what you think of 'em!

I loved the ads.

I loved the website . Giving me a 3 minute time limit, whaa! But right on strategy with their goal of getting people to have more face time with each other.

Giving me options to ask someone for face time. Ok, I can handle that. Except, I'm using the interwebs to do it. Send them a pack of gum with an invite?

And then I hated it. The contest made me cringe and I vowed never to go back to the site. (screen shot below). The woman has a very condescending tone and is explaining to me how to create and upload content. But if you are targeting this demo, isn't that an inherent part of their lives?! I was very turned off by it and I was even considering buying some Dentyne when I'm an Orbit girl.

What are your thoughts? Will the disconnect to connect strategy work? Will Libby just try to keep trying to get me to cuddle with her anyways?