I just checked out Heineken's Know the Signs website. It is a humorous website where you spot the signs of over-drinking. Crazy, obnoxious dancing; bawling about your ex; getting a little grabby with the opposite sex; etc. It's a nice microsite, but it also asks for your birth date since you are supposed to be 21+ to enter.
Here's my question: This website may be created by a beer brand, but should it be "restricted" to 21+?
I know people can lie about their birth date and enter anyway. But, people under 21 do drink and are more likely to binge drink. Shouldn't they be encouraged to learn more about drinking in moderation or not at all rather than be told this site "isn't for them?" No one wants to encourage underage drinking, but I think it's ignorant to ignore the fact that it happens.
Thoughts?
2 comments:
That's a good point. A site like that isn't pimping beer, so why should the message be restricted? Seems like too many lawyers were involved in that decision.
The problem is that the site is (at least somewhat) humorous, and its likely to be shared amongst the younger demographic for this reason, not because it's pointing out signs of over-indulgence. Don't you think the humor will stay with them longer than the message?
Not that that's really any different for the older demographic. I'm just sayin'.
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