Keep guessing

Ladies and gentlemen, welcome back to another round of Guess what!

So far, Mrs. Houselog is the the front-runner in our picture puzzle game. Boys club is not quite right yet, but again she came closest: "Let's turn this dilapidated building into something useful" would be a perfect copy for last week's ad.

However, the real tagline roughly translates to "You can visualize it, therefore you can build it." The ad was part of a 2008 campaign for the home improvement store Hornbach. Here are some more images from the same campaign.





Heimat/Berlin, Hornbach's agency, has been knocking out Hornbach campaigns four times a year, one more surprising and insane then the other. And that is not counting fairly widely discussed virals or the innovative "Haus der Vorstellungen", where artists and clubbers temporarily transformed a whole house into a walk-in showroom and dance-in party location. Honouring their craziness, creativity and courage, Hornbach has been voted ADC client of the year and Heimat won virtually every industry award. Most of them several times, in fact.

And apparently the marketing works as well: Hornbach has been opening new stores all over Europe for the past few years and steadily increased its sales volume in spite of the economic downturn. And Heimat is not longer the young and small agency they were when they took over Hornbach in 2002, either.

So, thumbs up (and believe me, I am all thumbs) for Hornbach and Heimat. They confirm their own tagline: There is always something you can do.

After so much Germanness, here is an ad from France for this week's quiz.



The race is on! Will someone be able to catch up with Alica this week?