(My apologies for the terribly shitty quality of these pictures...iPhone got distracted by the bright shiny light.)
Not-for-profit HMO HealthPartners has taken over Metro Transit route 135, including new ceiling stickers I've never seen on the bus before. These ads are excellent in both targeting and placement. The 135 route has jusr a handful of buses each day: 6 from south Minneapolis to downtown in the morning, and 6 going the opposite direction after work. HealthPartners knows beyond a doubt that they're putting their ads in front of commuters.
Not to mention catching their attention. Taking over the entire bus, instead of being one of 15 panels competing for eyes, ensures that these ads can't be missed. The bright orange of all the ads visually unifies all the ads. And the ceiling sticker really seals the deal because it's new ad space for Metro Transit that's literally staring you down as you enter or exit the aisle.
Check out their site for a better idea of what the campaign looks like, and I'll try to catch some better pictures next time I'm on the 135!
1 comment:
cool
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