Wednesday, October 22, 2008

The ultimate connection

Genius, surprising, simple media placement at airports for the rental car company Sixt. In recent years, one of the best German agencies, Jung von Matt, has driven Sixt's rise from a small local competitor to the leading rental company. And yet, they still manage to surprise me and everybody else. See for yourself and be amazed:

3 comments:

Libby Issendorf said...

Amazing!

Jeanine Lilke said...

that's so simple, it's genius.

Monika Frech said...

oh weird! and fun. a bit inattentive while on the phone, i just clicked on the link from my google alert for jung von matt (the agency). and voila, it redirected me to yaybia. the virtuous circle, hihi

 
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