This is a great spot. But I still feel like Gatorade/G is all over the place. Between the billboards with just the giant Gs, the Monty Python spoof and now this heart-warmer. Some consistency would be nice on my brain.
Since this is for the G2 brand and their whole positioning is "Less calories for more athletes," I have hope. But I agree; I'm completely confused about the rest of G.
The writers of Yaybia are the most intelligent, creative, and passionate young women in Minneapolis advertising. Yaybia is our thoughts, frustrations, musings, questions, and opinions about our industry.
DISCLAIMER: Said opinions are OURS, not those of the companies we work for. We're not representing those companies, or their clients, or anyone but ourselves. Interested in contacting one or all of us? Yaybia [at] gmail [dot] com. <3
2 comments:
This is a great spot. But I still feel like Gatorade/G is all over the place. Between the billboards with just the giant Gs, the Monty Python spoof and now this heart-warmer. Some consistency would be nice on my brain.
Since this is for the G2 brand and their whole positioning is "Less calories for more athletes," I have hope. But I agree; I'm completely confused about the rest of G.
Post a Comment