Friday, March 6, 2009

The Science of Watchmen - University of Minnesota

Are you ready to have your mind blown?  Twice?  Good.  

1. UMN is rocking everything with social media.  Are you?
2. The science of Watchmen. Are you kidding me? Whoah. Numbers. Physics. Movies. Awesome. 

This is the top video featured on YouTube today! 



So aside from awesome media placement, why is this video so great?

1. Relevant.  Watchmen opens this weekend and even the Yaybia crew will be checking it out at the IMAX theater.  
2. Interesting.  Despite being a bit long for my Internet attention span, I was mesmerized by the professor and the way the movie clips were integrated into his explanations. 
3. Credible.  Even if I put my Gopher roots aside, the physics department at the University of Minnesota is top notch.
4. On strategy. Last year the U lanched the Driven to Discover campaign and they OWN it.  Everything on campus is branded, and it's a public-facing badge that highlights the University's commitment to being one of the top research institutions in the country.  This video is just one example of putting their goals into action.  Good job again to OLSON for a great campaign.

1 comment:

Sagacious said...

I went to ISU for my undergrad, but I'll still give them credit - great video

 
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