Look out, kids! Blog smog! This video is getting released into the wild interwebs tomorrow, but we're giving you a sneak peak. This is the newest work in the Dentyne Make Face Time campaign. Sinuate Media hooked us up. Check it.
I shared my thoughts on the campaign a while ago and Libby also included it in her best of 2008 post. I enjoy the quirky animation and LOLd when the stank breath dude mutters, "tags: breath, menace, satan, evil." While it's a lot different than the current campaign, this could be a hit with the smaller blogging crowd, but there are few things to consider with this move away from the crowd pleasing "real instant message" ads. Instead of providing a compelling reason to make face time, this spot focuses more on the minty side of Dentyne rather than the heart side. Even though we're advertising bloggers, this video transcends the ad world and can become a topic among all blog writers. Good thing LiveJournal is still hanging on, I can see this being a hit over there.
3 comments:
I'm not a huge fan of this one, because it sort of goes against the current campaign. Here, they're using Dentyne as a way to compliment your time online, whereas the "real instant message" ads were focused on face-to-face interaction instead of communicating online. Yes, they're related, but it went from feel good to crazy. Depending on placement, though, this may hit the right crowd who its sister campaign DOESN'T resonate with.
Meh. I dunno. It felt too long and like they switched it up a little too soon--there's still a lot of equity in the feel good campaign.
This reminds me of Salad Fingers so badly.
I dig the campaign, just because I could see anyone with a blog sending them as a sort of tongue-in-cheek way to poke fun at each other.
OMG... it is SO Salad Fingers-esque. I agree completely. ("Marjory Stewart-Baxter, YOU TASTE LIKE SUNSHINE DUST!")
As for me, I didn't care for it too much, but I know that many out there would. Although, I did get a good chuckle out of the "tags: breath, menace, satan, evil." Hahahaha.
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