Thursday, August 14, 2008
Obama's "Grassroots" Marketing Taken Literally
My North Dakota boyfriend sent me this photo a few weeks ago. He took it near Westhope, a tiny farming town just a few miles from the Canadian border. The fact that someone from a traditionally blood-red Republican community would take the time to craft such an elaborate display blows me away. There’s not a brand in the world that wouldn’t be elated to see their name displayed like this.
Wednesday, August 13, 2008
New Competitive Tool has Potential
In beta, Yureekah! has potential for being a very fun tool to use. It searches the web to find banner ads of you and your competitors based on either brand or keyword. I've played around in the beta for a bit, but there isn't much there yet- only a few banner ads to speak of and a lot of duplicates, which makes sense since they also show which sites the ad was found on. Also, some searches yield unhelpful results. Example: my search for "Dairy Queen" gave me a lot of ads for Jenny Craig featuring Queen Latifah. Hopefully the official launch will bring a more comprehensive, appropriate list. This could be very helpful when looking to see what competitors are doing, or what a new client is doing currently, rather than hoping you come across a banner while surfing the web to take a screenshot of it. If you can, I would suggest playing around with this tool- I definitely see its potential.
Tuesday, August 12, 2008
Visa, The Only Card Accepted There
I love Visa's "Go World" Olympic Campaign. It celebrates inspiring moments in Olympic's history, not just victories, as seen by this Derek Redmond Ad (who popped his hamstring in the race):
Also be sure to check out Kip Keino's victory on the Visa site, which was the marked as the beginning of Kenyans being awesome runners.
However, it sucks to me that they have monopolized the credit card industry (though I know it's common practice to do so; does anyone accept Discover anymore?) for the games. Nothing would suck more than waiting in line with your American Express and being denied awesome Olympic swag.
Also be sure to check out Kip Keino's victory on the Visa site, which was the marked as the beginning of Kenyans being awesome runners.
However, it sucks to me that they have monopolized the credit card industry (though I know it's common practice to do so; does anyone accept Discover anymore?) for the games. Nothing would suck more than waiting in line with your American Express and being denied awesome Olympic swag.
Monday, August 11, 2008
space150 Mobile Marketing Workshop
If you happened to miss space150's DeepSpace Mobile Marketing Workshop at the Fine Line in Minneapolis, be sure to check out the website to see the presentations, which will be posted soon!
Thursday, August 7, 2008
The Athletes Are Headed to Beijing, But We're Heading to NBC
In yesterday's Rash Report, John Rash remarked that this week, "ABC, the 'Olympic Network' during the Jim McKay days of the '70s and '80s, will yield to NBC, this generation's Olympic network." It got me thinking about how wonderfully NBC has branded their coverage of the Olympics. I know that I won't think twice about which channel to flip to on Friday night when Erin and I (and probably some of our other Yaybies) will settle in on the couch for the opening ceremonies. Here are my thoughts on NBC's successful branding of their station as the home for the Olympics:
1. Logo integration. The peacock frequently appears with the gleaming Olympic rings underneath, even in years without the games. Although it does lend itself to some pretty fantastic "peaCock Rings" puns...
2. SEO/SEM. Google "Olympics," and check out the top paid search result and the second- or third-highest natural search result. (They're not doing so well for natural results on more specific terms like "Beijing Olympics" or "2008 Olympics" though.) Their dedicated website, NBCOlympics.com, provides in-depth profiles, 24-hour updates, and some streaming coverage.
3. Today show coverage. Matt Lauer, Al Roker, and the other personalities that embody the NBC brand have been prepping us for the games all summer. Who doesn't love seeing Matt Lauer and Michael Phelps in skin-tight bodysuits, anyway?
It's a no-brainer which channel to turn to on Friday night for my Beijing fix. The question is--will the ratings be high enough to make NBC's extensive investments in branding and rights to the coverage worthwhile?
UPDATE: The #1 Google search trend today (August 8) is "nbc beijing 2008 olympic games." Case in point!
1. Logo integration. The peacock frequently appears with the gleaming Olympic rings underneath, even in years without the games. Although it does lend itself to some pretty fantastic "peaCock Rings" puns...2. SEO/SEM. Google "Olympics," and check out the top paid search result and the second- or third-highest natural search result. (They're not doing so well for natural results on more specific terms like "Beijing Olympics" or "2008 Olympics" though.) Their dedicated website, NBCOlympics.com, provides in-depth profiles, 24-hour updates, and some streaming coverage.
3. Today show coverage. Matt Lauer, Al Roker, and the other personalities that embody the NBC brand have been prepping us for the games all summer. Who doesn't love seeing Matt Lauer and Michael Phelps in skin-tight bodysuits, anyway?
It's a no-brainer which channel to turn to on Friday night for my Beijing fix. The question is--will the ratings be high enough to make NBC's extensive investments in branding and rights to the coverage worthwhile?
UPDATE: The #1 Google search trend today (August 8) is "nbc beijing 2008 olympic games." Case in point!
Yaybia + Google Reader Olympic Style.
Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast!
Here are some of the top Olympic posts that have been popping up in our Google Reader feeds today. Check it!
Here are some of the top Olympic posts that have been popping up in our Google Reader feeds today. Check it!
- McDonald's launched an interactive game to go with their official Olympic partnership. I didn't have time to play with it much, but go find The Lost Ring!
- This week's Project Runway featured Olympian Apolo Anton Ohno during their Olympic opening ceremony attire challenge. Mixed feelings from the judges and Gawker. Whatever, if it involves Heidi Klum, sign me up.
- Not really feeling the TV or Internet to get your Olympics fix? How 'bout a video game! Sega dropped the official Beijing 2008 game for PC, Xbox 360, Playstation 3, and mobile phones. I don't know if it will beat playing Nagano Games on N64 (I rocked at giant slalom!) but I'm sure it will give it a run for it's money, or should I say medals!
- Get up close and personal with the Beijing 2008 Torch! Great post about the design concept, relay lantern, and Olympic couldron. And no, it's not sponsored by Target.
Teddy Bear Love
Team USA pandas kind of make me want to find an excuse to stay at an Embassy Suites Hotel. That, and I'd like a reason to go on a vacation.
Wednesday, August 6, 2008
Johnson & Johnson Movement: Beijing 2008
Today I am adding to Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast!
Johnson & Johnson: one of the most well respected, beloved companies in the world.
Their movement into the Beijing Olympics: lovely.
J&J was the ninth official sponsor of the Beijing Olympics. They are sticking to their values of promoting health and well-being by not only supporting Olympics athletes and medical staff with training, products and services, but also by working to better the health of families in China in general. Here in a sample of just some of the many initiatives J&J is putting into action for their Olympic Movement:
BAND-AID Brand Olympics Education Campaign
Is an initiative to teach, inspire, and motivate young people. Volunteers, along with 800,000 sets of posters, will be sent to elementary and secondary schools around China to help 400 million students learn about the values that [should] define the Olympics. They will also teach basics of health and wound care.
Oral Care
Will provide free dental products to 1600 athletes from underdeveloped countries including REACH toothbrushes and LISTERINE mouthwash.
Medical Training
Is the official volunteer training center of the 2008 Beijing Olympics. They will help 80 Chinese physicians and 2000 medical personnel prepare for the Olympics.
The iVillage Family Room
Partnering with iVillage, this site began on March 3, 2008 and follows the lives of Olympics hopefuls Tina Ellertson (Soccer); twin brothers Paul & Morgan Hamm (Gymnastics); Reese Hoffa (Track & Field); Chellsie Memmel (Gymnastics); siblings Steve & Katie Mocco (Wrestling & Judo); and Lauryn Williams (Track & Field). The webisodes will continue to follow the lives of them and their families for 5 months, until this week when the Beijing Olympics begin. There are also blogs, social networking, and forum to check out.
What I love most about J&J's campaign, or movement as they are calling it, is that this is not a "let's sponsor the Olympics, improve our image (which hardly needs improving anyway) and then get out". Rather, their budget for China is increasing for the Olympics, which they are using as a stepping stone for further ventures in China. They will then continue to have a larger presence (and larger budget) in China so as to leverage those 1.3 billion people. This not only benefits J&J, but will hopefully contribute to China's economy after the Olympics are done and other sponsors pack up their bags and leave.
An unfortunate wrinkle, from all aspects and for all sponsors, is the controversy involved around the violence and human rights violations in China (see previous entries regarding online brand health). Pressure is being put on corporations to wield influence over China to initiate change (since the top 12 global sponsors have a GDP as big as Canada's). However, with J&J's initiative focusing on the improvement of health and well being, could it be that they are working toward improvement by sponsoring the Games rather than withdrawing? Let's see what they say.
In the words of Johnson & Johnson: Yin Ai Er Sheng ("Because we care, we act")
*Be sure to check out some of these other promoters of health, well being, and safety at the 2008 Beijing Olympics*
Johnson & Johnson: one of the most well respected, beloved companies in the world.
Their movement into the Beijing Olympics: lovely.
J&J was the ninth official sponsor of the Beijing Olympics. They are sticking to their values of promoting health and well-being by not only supporting Olympics athletes and medical staff with training, products and services, but also by working to better the health of families in China in general. Here in a sample of just some of the many initiatives J&J is putting into action for their Olympic Movement:
BAND-AID Brand Olympics Education Campaign
Is an initiative to teach, inspire, and motivate young people. Volunteers, along with 800,000 sets of posters, will be sent to elementary and secondary schools around China to help 400 million students learn about the values that [should] define the Olympics. They will also teach basics of health and wound care.
Oral Care
Will provide free dental products to 1600 athletes from underdeveloped countries including REACH toothbrushes and LISTERINE mouthwash.
Medical Training
Is the official volunteer training center of the 2008 Beijing Olympics. They will help 80 Chinese physicians and 2000 medical personnel prepare for the Olympics.
The iVillage Family Room
Partnering with iVillage, this site began on March 3, 2008 and follows the lives of Olympics hopefuls Tina Ellertson (Soccer); twin brothers Paul & Morgan Hamm (Gymnastics); Reese Hoffa (Track & Field); Chellsie Memmel (Gymnastics); siblings Steve & Katie Mocco (Wrestling & Judo); and Lauryn Williams (Track & Field). The webisodes will continue to follow the lives of them and their families for 5 months, until this week when the Beijing Olympics begin. There are also blogs, social networking, and forum to check out.
What I love most about J&J's campaign, or movement as they are calling it, is that this is not a "let's sponsor the Olympics, improve our image (which hardly needs improving anyway) and then get out". Rather, their budget for China is increasing for the Olympics, which they are using as a stepping stone for further ventures in China. They will then continue to have a larger presence (and larger budget) in China so as to leverage those 1.3 billion people. This not only benefits J&J, but will hopefully contribute to China's economy after the Olympics are done and other sponsors pack up their bags and leave.
An unfortunate wrinkle, from all aspects and for all sponsors, is the controversy involved around the violence and human rights violations in China (see previous entries regarding online brand health). Pressure is being put on corporations to wield influence over China to initiate change (since the top 12 global sponsors have a GDP as big as Canada's). However, with J&J's initiative focusing on the improvement of health and well being, could it be that they are working toward improvement by sponsoring the Games rather than withdrawing? Let's see what they say.
In the words of Johnson & Johnson: Yin Ai Er Sheng ("Because we care, we act")
*Be sure to check out some of these other promoters of health, well being, and safety at the 2008 Beijing Olympics*
Tuesday, August 5, 2008
Yay Paris (and no... I'm not being sarcastic)
Okay, so this has nothing to do with the Olympics. However, since we Yaybies like to stay current, I decided to talk about Paris Hilton's response to the McCain "Celebrity" ad. But first, take a looksie:
Not only do I detest the fact that McCain is trying to equate Obama's celebrity to that of Britney Spears and Paris Hilton (hello- a man growing up poor and working his way up the social classes isn't quite the same as a snobby heiress or a pop princess), but I also want to scream out a quick "Yaybia" after watching Paris' response. Who would have thought that I would be rooting for Britney and Paris rather than a respected politician? (Methinks no one.)
I say, way to stand up for yourself, girl! True, you probably paid big bucks to have someone write that eloquent response to the energy crisis, but you can afford it... so why not? Miss Hilton may have to forgo a few drinks at the next club or maybe even a cute new pair of shoes to make up for the expense (gasp!), but it was probs the best money she's ever spent.
What do y'all think?
P.S. You're all "so hot."
See more funny videos at Funny or Die
Not only do I detest the fact that McCain is trying to equate Obama's celebrity to that of Britney Spears and Paris Hilton (hello- a man growing up poor and working his way up the social classes isn't quite the same as a snobby heiress or a pop princess), but I also want to scream out a quick "Yaybia" after watching Paris' response. Who would have thought that I would be rooting for Britney and Paris rather than a respected politician? (Methinks no one.)
I say, way to stand up for yourself, girl! True, you probably paid big bucks to have someone write that eloquent response to the energy crisis, but you can afford it... so why not? Miss Hilton may have to forgo a few drinks at the next club or maybe even a cute new pair of shoes to make up for the expense (gasp!), but it was probs the best money she's ever spent.
What do y'all think?
P.S. You're all "so hot."
Coke We8 Campaign: Beijing 2008
A couple weeks ago Alicia posted the first of which has now become Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast! After the post, we were tipped off with more information about Coke We8 campaign. I’m going to give you the run down TinyURL style. [For all our digi-capped readers, that means the short version!]
The Concept
Foster cultural and artistic exchange between artists from around the world, to express the global connections embodied in the Beijing 2008 Olympic Games.
The Project
In recognition of the world coming together for Beijing 2008, Coca-Cola invited global artists to jointly depict what this monumental occasion means to them.
The Themes
Happiness, Peace on Earth, Uplifting Moments, Human Collaboration, Individual Perseverance, Global Harmony, Active Optimism and Healthy World [Yaybia honorable mention: <3]
The Creative Product
The result of the artistic bridging of cultures is a new “WE8” series of eight highly stylized, aluminum contour bottle designs for Coca-Cola by China’s leading forces in graphic arts. And for each limited-edition bottle design all inspired by themes from the “Coke Side of Life” brand marketing campaign – a talented musical artist has composed a companion song.
The images link to mp3s, check it!
Check back this week for more fun posts during Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast!
The Concept
Foster cultural and artistic exchange between artists from around the world, to express the global connections embodied in the Beijing 2008 Olympic Games.
The Project
In recognition of the world coming together for Beijing 2008, Coca-Cola invited global artists to jointly depict what this monumental occasion means to them.
The Themes
Happiness, Peace on Earth, Uplifting Moments, Human Collaboration, Individual Perseverance, Global Harmony, Active Optimism and Healthy World [Yaybia honorable mention: <3]
The Creative Product
The result of the artistic bridging of cultures is a new “WE8” series of eight highly stylized, aluminum contour bottle designs for Coca-Cola by China’s leading forces in graphic arts. And for each limited-edition bottle design all inspired by themes from the “Coke Side of Life” brand marketing campaign – a talented musical artist has composed a companion song.
The images link to mp3s, check it!
Check back this week for more fun posts during Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast!
Dove's Fall From Above... Not Really
Online brand health, a particularly favorite topic of Libby's lately, has been on my mind. While researching today I happened upon Axe commercials on YouTube and one of the videos displayed the controversy of Unilever owning both Dove and Axe, and the polar opposite views they portray of women. This video showed up in the first 20 results both for Axe and for Dove:
I know this is an older topic, covered heavily about a year ago when the Dove Campaign For Real Beauty came out, and women who were so touched by the campaign were outraged when they found out that their advocates at Dove were in cahoots with their enemies at Axe. Axe users didn't care. I wanted to see, however, where this case ended up. As far as I can tell, this "scandal" received little, if any, response from Unilever, they are producing Dove and Axe commercials as they always have been, and even though there was all this negative buzz (which has dissipated) around their company and their brands, Unilever has enjoyed about a 12% revenue growth over the past year. My thoughts:
1) It's soap. While Dove (and Axe, though more controversially) did generate a stronger reaction from the community than most hygiene products would ever hope to, most people just don't invest any emotions into their soap of choice so weren't scandalized by the news.
2) They are both good ad campaigns, selling what they are supposed to be selling and doing it well.
3) People don't want to punish Dove's good intentions because of Axe's sexual ones.
4) I'm overreacting. This didn't get as much press as I thought because I am a blog whore (especially when it comes to brands and advertising). I'll bet 95% of the people I know have no idea Unilever owns both, but that they wouldn't care anyway.
5) People are more focused on the fact that Unilever owns both SlimFast and Ben & Jerry's. Now there's a controversy.
I know this is an older topic, covered heavily about a year ago when the Dove Campaign For Real Beauty came out, and women who were so touched by the campaign were outraged when they found out that their advocates at Dove were in cahoots with their enemies at Axe. Axe users didn't care. I wanted to see, however, where this case ended up. As far as I can tell, this "scandal" received little, if any, response from Unilever, they are producing Dove and Axe commercials as they always have been, and even though there was all this negative buzz (which has dissipated) around their company and their brands, Unilever has enjoyed about a 12% revenue growth over the past year. My thoughts:
1) It's soap. While Dove (and Axe, though more controversially) did generate a stronger reaction from the community than most hygiene products would ever hope to, most people just don't invest any emotions into their soap of choice so weren't scandalized by the news.
2) They are both good ad campaigns, selling what they are supposed to be selling and doing it well.
3) People don't want to punish Dove's good intentions because of Axe's sexual ones.
4) I'm overreacting. This didn't get as much press as I thought because I am a blog whore (especially when it comes to brands and advertising). I'll bet 95% of the people I know have no idea Unilever owns both, but that they wouldn't care anyway.
5) People are more focused on the fact that Unilever owns both SlimFast and Ben & Jerry's. Now there's a controversy.
Monday, August 4, 2008
I <3 MicroSites
In my readings and research today I have stumbled upon a fun little time-waster/educational microsite from the UK-based utilities company, National Grid. My favorite part of the site is where you get to "adopt" a polar bear and improve its well-being by answering questions about the environment and what activities are worse for our fragile ecosystem. I have spent an, I'm sorry to say, large amount of time feeding my bear, Bubbles, fish and making her run around for exercise. This site is called Floe.
Saturday, August 2, 2008
Branding Beijing
With the Summer Olympics almost upon us (6 days woo! hoo!), I thought I would take this moment to reflect on the good, bad and ugly branding efforts centered around Beijing. I invite all other Yaybia-ers and readers to add efforts that they notice in the upcoming days.
1. adidas
For the last three years adidas has been working hard to build a relationship with China. So it's a natural fit that their three-striped logo will be draped over all the Olympic athletes during the games. An official Olympic sponsorship comes with a $100 million dollar price tag, but viewers often have a hard time remembering if Nike or adidas sponsored the games. In fact, in a survey conducted by Forbes magazine found that most consumers could not name the official sponsor of the Olympics and often named the brand they thought was "best" within that category. 40% believed that Nike was the official sponsor of the games.
adidas's Olympic TV spot is pretty spectacular in my opinion. It embodies everything an Olympic ad should be: communal, aspirational and inspiring.
2. Lenovo
This tech company is jumping on the bandwagon by producing limitied edition laptops and USB drives shaped as USB drives. The notebooks will be autographed by Olympic athletes and sold in charity auctions. Reminds me of the HP "livestrong" laptops of a few years back.
3. Gucci
This luxury retailer is introducing 8 exclusive accessories to pay homage to the luckiest number in Chinese culture. The gear includes a I-Gucci watch, a leather duffel, a soft leather messenger bag and this bizarre Gucci bicycle. (yes, a Gucci bike!)
4. Elasun
Okay, okay I couldn't resist with this one. A Chinese condom producer is getting in on the action (bad pun!). These viral ads are turning a lot of heads in Beijing.
Go Michael Phelps!!!!!
1. adidas
For the last three years adidas has been working hard to build a relationship with China. So it's a natural fit that their three-striped logo will be draped over all the Olympic athletes during the games. An official Olympic sponsorship comes with a $100 million dollar price tag, but viewers often have a hard time remembering if Nike or adidas sponsored the games. In fact, in a survey conducted by Forbes magazine found that most consumers could not name the official sponsor of the Olympics and often named the brand they thought was "best" within that category. 40% believed that Nike was the official sponsor of the games.
adidas's Olympic TV spot is pretty spectacular in my opinion. It embodies everything an Olympic ad should be: communal, aspirational and inspiring.
2. Lenovo
This tech company is jumping on the bandwagon by producing limitied edition laptops and USB drives shaped as USB drives. The notebooks will be autographed by Olympic athletes and sold in charity auctions. Reminds me of the HP "livestrong" laptops of a few years back.
3. Gucci
This luxury retailer is introducing 8 exclusive accessories to pay homage to the luckiest number in Chinese culture. The gear includes a I-Gucci watch, a leather duffel, a soft leather messenger bag and this bizarre Gucci bicycle. (yes, a Gucci bike!)
4. Elasun
Okay, okay I couldn't resist with this one. A Chinese condom producer is getting in on the action (bad pun!). These viral ads are turning a lot of heads in Beijing.
Go Michael Phelps!!!!!
Tuesday, July 29, 2008
Save the Walls 3M Command Strips
3M just came out with a new microsite called Save the Walls for its Command Strips. I'm a bit surprised that 3M went as far as this, but I think it's a fun use of video and improv. The sketches towards the end are my favorite. Go check it out! Also, a co-worker of mine also used to do stand up with the Abercrombie lookin' dude in Minneapolis!
Thursday, July 24, 2008
Yaybia Mashup #2: iPhone, ICANN, Gossip Girl
A few weeks ago I posted the first Google Reader Yaybia mashup, and now I've got installment numero dos. These are some of the highlights that my fellow Yaybia-ers and our friends have been geekin' out about in Reader this week. Ready, break!
1. Congrats to Lauren on her first Yaybia post. She is gradually overcoming her digi-cap. Today she mastered blogging and the importance of including http:// in links.
2. We (well, Libby and I) accidentally/were forced to update our iPhones to the 2.0 firmware and we hate it. Bah, give us back our jailbroken phones. 2.0 doesn't have any customize options and crashes more than before. I was diggin' the Pandora app until it froze my phone and then put a screen shot image into my photos, wtf!? SKIP IT. Instead, we'll take 2.0 hacks and Macbook Touch?!?!
3. ICANNhazcheesburger is going to make the Internet explode. i iz in ur interwebs messin with ur dns!
4. Gossip Girl is back with sexy and shocking new ads promoting the new season. You know you love 'em.
5. Last but not least, Advergirl never ceases to bring us exactly what we want to read. She's so smart all the time I don't even understand how that's possible. Like us, she likes to SKIP IT and she's always giving us tips on how not to suck at life.
P.S. this is gross and yes please.
1. Congrats to Lauren on her first Yaybia post. She is gradually overcoming her digi-cap. Today she mastered blogging and the importance of including http:// in links.
2. We (well, Libby and I) accidentally/were forced to update our iPhones to the 2.0 firmware and we hate it. Bah, give us back our jailbroken phones. 2.0 doesn't have any customize options and crashes more than before. I was diggin' the Pandora app until it froze my phone and then put a screen shot image into my photos, wtf!? SKIP IT. Instead, we'll take 2.0 hacks and Macbook Touch?!?!
3. ICANNhazcheesburger is going to make the Internet explode. i iz in ur interwebs messin with ur dns!
4. Gossip Girl is back with sexy and shocking new ads promoting the new season. You know you love 'em.
5. Last but not least, Advergirl never ceases to bring us exactly what we want to read. She's so smart all the time I don't even understand how that's possible. Like us, she likes to SKIP IT and she's always giving us tips on how not to suck at life.
P.S. this is gross and yes please.
Monday, July 21, 2008
Trendy
I of course noticed the oddly specific trends in movies:
1) A Bug's Life v. Antz
2) Shark Tale v. Finding Nemo
3) Shrek v. Happily Never After v. Hoodwinked
4) Flushed Away v. Ratatouille
5) Superheroes
and so on... I could keep going. What has always amused me is sometimes how specific two ideas from two completely different sources can be, when arriving on the scene at approximately the same times. Here are two of my faves in advertising right now:
An homage to The Shining:
An homage to cactus men:
How would you feel if you thought you were clever enough to come up with cactus made human and then your originality is foiled by an interspecies pregnancy? Or maybe they just ripped eachother off...
1) A Bug's Life v. Antz
2) Shark Tale v. Finding Nemo
3) Shrek v. Happily Never After v. Hoodwinked
4) Flushed Away v. Ratatouille
5) Superheroes
and so on... I could keep going. What has always amused me is sometimes how specific two ideas from two completely different sources can be, when arriving on the scene at approximately the same times. Here are two of my faves in advertising right now:
An homage to The Shining:
An homage to cactus men:
How would you feel if you thought you were clever enough to come up with cactus made human and then your originality is foiled by an interspecies pregnancy? Or maybe they just ripped eachother off...
Time for some campaignin'!
Found this on the BBC today and it immediately became an office favorite. You gotta appreciate a video that pokes fun of all sides.
oh, and i salute the promotion for jibjab.com. Fabulous.
oh, and i salute the promotion for jibjab.com. Fabulous.
Wednesday, July 16, 2008
ʞǝǝʍ ǝɥʇ ɟo ɹǝʇsɐʍ ǝɯıʇ ǝʇıɹoʌɐɟ
Tuesday, July 15, 2008
The Coke Side of Olympics
Somehow, someway Coca-Cola continues to delight us with their "Coke Side of Life" campaign. We all can recall the wonderment we felt when watching the Happiness Factory spot for the first time. I know I felt like I found the freaking Narnia wardrobe! And while their new "Bird's Nest" spot for the Olympics isn't quite as magical, it's endearing nonetheless:
It's amazing to me how much I love the Coke brand, considering I hate the taste of colas. Spots like these make me wish I had not tried my first sip of the stuff out of a near-boiling can from my dad's car in the summer, forever ruining the possibility of affection for such a drink. Bleh.
But, even if the vile beverage is not on my grocery list, I still love the warm and fuzzy feeling the brand gives me.
It's amazing to me how much I love the Coke brand, considering I hate the taste of colas. Spots like these make me wish I had not tried my first sip of the stuff out of a near-boiling can from my dad's car in the summer, forever ruining the possibility of affection for such a drink. Bleh.
But, even if the vile beverage is not on my grocery list, I still love the warm and fuzzy feeling the brand gives me.
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