I love Visa's "Go World" Olympic Campaign. It celebrates inspiring moments in Olympic's history, not just victories, as seen by this Derek Redmond Ad (who popped his hamstring in the race):
Also be sure to check out Kip Keino's victory on the Visa site, which was the marked as the beginning of Kenyans being awesome runners.
However, it sucks to me that they have monopolized the credit card industry (though I know it's common practice to do so; does anyone accept Discover anymore?) for the games. Nothing would suck more than waiting in line with your American Express and being denied awesome Olympic swag.
Tuesday, August 12, 2008
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5 comments:
I love Morgan Freeman in Go World (obviously) but I wish the art direction was a little more larger-than-life. Think NBA spots: now those are some awe-inspiring images. We should get at least that for the Olympics. Copy is dead-on though.
also: KENYANS!
I wish I had one of those epic voices that everyone wants for their voice-overs like Morgan Freeman and Sigourney Weaver
I too thought that Visa was accepted every where until yesterday. I was at a restaurant and reached for my Visa. The waiter informed me that they only accepted American Express. WTF?
Anyways, besides my huge old man crush on Freeman I also swoon over the Visa Olympic spots. I loved that they went away from an American-centric perspective and made it about the human race.
Libby, I agree that the visuals could have been much more dramatic and inspiring.
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