New Competitive Tool has Potential

In beta, Yureekah! has potential for being a very fun tool to use. It searches the web to find banner ads of you and your competitors based on either brand or keyword. I've played around in the beta for a bit, but there isn't much there yet- only a few banner ads to speak of and a lot of duplicates, which makes sense since they also show which sites the ad was found on. Also, some searches yield unhelpful results. Example: my search for "Dairy Queen" gave me a lot of ads for Jenny Craig featuring Queen Latifah. Hopefully the official launch will bring a more comprehensive, appropriate list. This could be very helpful when looking to see what competitors are doing, or what a new client is doing currently, rather than hoping you come across a banner while surfing the web to take a screenshot of it. If you can, I would suggest playing around with this tool- I definitely see its potential.