Coke We8 Campaign: Beijing 2008

A couple weeks ago Alicia posted the first of which has now become Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast! After the post, we were tipped off with more information about Coke We8 campaign. I’m going to give you the run down TinyURL style. [For all our digi-capped readers, that means the short version!]

The Concept
Foster cultural and artistic exchange between artists from around the world, to express the global connections embodied in the Beijing 2008 Olympic Games.

The Project
In recognition of the world coming together for Beijing 2008, Coca-Cola invited global artists to jointly depict what this monumental occasion means to them.

The Themes
Happiness, Peace on Earth, Uplifting Moments, Human Collaboration, Individual Perseverance, Global Harmony, Active Optimism and Healthy World [Yaybia honorable mention: <3]

The Creative Product
The result of the artistic bridging of cultures is a new “WE8” series of eight highly stylized, aluminum contour bottle designs for Coca-Cola by China’s leading forces in graphic arts. And for each limited-edition bottle design all inspired by themes from the “Coke Side of Life” brand marketing campaign – a talented musical artist has composed a companion song.

The images link to mp3s, check it!

Check back this week for more fun posts during Yaybia’s Flame Carrying Extreme Javelin Throwing Perfect Ten Olympic Blast!