My ideal agency looks less like this:
and more like this:
Planners would touch every strategy. Media and creative would be BFFs. Every department would get access to everyone else's research and insights. There would be more research, more teamwork, more brainstorming, more internal presentations and (gasp) more meetings.
Hopeless naïveté? 'Sac envy? Gen Y "Everyone wins!" mentality? Probably. I know these ideas are impractical in most scenarios. But while I know we can't eat sunshine and shit rainbows, occasionally I remember what made me fired up about advertising in the first place and I'm compelled to share it, for fear of forgetting.
What's on your Dream Agency wishlist?
2 comments:
Dream List starters:
1) Clients that believe in advertising
2) Clients that do not treat you like a janitor supplies vendor
3) Agency people that understand the pressures clients face in their own organizations
4) Eliminating "work for hire" clauses from client contracts
5)Kill the notion that billable hours define the true value of creative work - in whatever form.
6) oh yeah, silos suck too.
One word: Chariot.
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