Ad Fail to the Tenth Degree

Google, just when I think I love you to the max, you go and fail on me in a big way. A blog I follow called "Mashable!" pointed out a majorly offensive ad fail from Google Ads which recently popped up in several online news stories about the Mumbai terrorist attacks. Yikes.



I've never heard of getting an online degree in terrorism, so I'm pretty sure that this is a keyword match ad and if it were a story about kittens, we might see "get your degree in kittens online." However, this is where the keyword match feature in these online ads goes from funny to fail in 0.3 seconds.