This is less of a criticism and more of a question: what is with television commercials turning into music videos?
I first noticed it with the Nivea "Kiss and Be Kissed" campaign. In the beginning of each of the spots, text appears at the bottom left of the screen:
Duffy for Nivea
"Insert Name of Song Here"/Rockferry
THEN... I was watching The Soup (LOVE LOVE LOVE) and saw P Diddy's commercial for Cîroc, and, crazy enough, the music video phenomenon popped up again! This time, Diddles (my pet name for Puffy) used Frank Sinatra's "Come Fly With Me" to show off his Rat Pack-like lifestyle and to peddle his unimportant swill:
So... are artists requiring that their names be put on commercials now? Or, do the clients/agencies want the equity from the celebrity's name added to their products? I'd say option B seems to be a more likely scenario, but I obviously don't know, so please tell me your thoughts.
P.S. Diddles: you are SO not as cool as Frank, so quit trying.
Sunday, December 28, 2008
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4 comments:
Also, the 3 Doors Down "Citizen Soldier" music video that is actually a National Guard commercial. It's always in theaters before the movie...I think it's kind of awesome, actually:
http://www.youtube.com/watch?v=LJRthpxDM10
I have to admit to buying stuff that I heard on ads before - for example 'Men in White Coats' by The Dallas Guild, which featured in a VW ad:
http://www.vimeo.com/88087
Oh me too! How 'bout this lovely list of all the iPod commercial songs.
http://en.wikipedia.org/wiki/IPod_advertising#Music_featured_in_televised_advertisements
Yeah, I will say that I have downloaded songs from ads before. (Woo iPod!) But that leads to another question: with this music video format, are people paying more attention to the music than the message? (I am guessing it depends on the product/service and what music is used.)
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