Many of you have fallen victim to a subprime coffee crisis...you're drinking subprime coffee, but still paying $5 a cup! McDonald's is proposing a coffee bailout...thank you, McDonald's, for helping me get back on my feet.I heard this radio commercial twice today (transcribed as best I can remember) on my way to and from the mall. With Christmas shopping at its peak, everyone is thinking about credit card bills and mortgage payments, so of course a price comparison could be effective. But should McD's really make light of a recession that is costing millions of Americans their homes? Call me hypersensitive, but I think McDonald's is wasting an opportunity to be relevant to penny-pinchers and instead offending actual victims of something larger than a "subprime coffee crisis."
Sunday, December 21, 2008
McDonald's Needs an Advertising Bailout
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2 comments:
after hearing this for the 100th time today i was thinking the same thing. and with the "we don't have to listen to jazz anymore!" tv spots pulling it all together, I think i completely agree...they need a bailout. somehow, i am slightly offended, as i do not discuss av ant guard theater or whatever, or listen to jazz music, but i still like my lattes made from a nice coffee shop! and they only cost me $3.50 damn it!
< / rant >
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