Join the Battle to Fight Breast Cancer

In a few minutes, I'm off to the Join the Battle launch party at Nick & Eddie's (anyone reading this should head over--free apps and drink specials!). Join the Battle is a breast cancer awareness effort from Campbell Mithun to drive advocacy and education in Minnesota.

The first thing you'll notice about the site is the amazing art direction, evident of the campaign's young target. I heard rumors about posters being for sale, and I would definitely buy one. It's incredibly simple, powerful, and unexpected.

I do wish there was more interaction on the site--a game or at least an easy way to forward certain facts to your friends ("Did you know exercising helps prevent breast cancer?" type of thing). But the budget for this was nonexistant. The site's purpose is to educate a new, younger demographic about ways to prevent breast cancer and put them in a proactive position to fight against it. Achieved? Yes.

So please visit the site, forward it to the young women in your life, and consider buying a shirt. The striking graphics and small text will finally give the gentlemen an excuse to stare at your chest.