Tribes + Target = 'Tis the Season

In the minimal amount of spare time that I have to read (approx. 10 min per night before I enter coma state) I've been workin' on finishing Tribes by Seth Godin.  It's a short, easy read and the examples he uses are fantastic.  I'd like to offer up a few of my own.  If you've read the book I'd love to hear your thoughts as well!

Tribes focuses on leadership through creating opportunities for conversation.  Today's brand example: Target - Christmas Wrapped. Y'know, 'tis the season!

The blog features holiday how-tos, gift ideas, and simple rating options to engage visitors.  

Why it fits with Tribes

• Makes communication and sharing simple (easy ratings, social tags, login free commenting)
• Relevant to what the community wants (ideas) rather than pushing products directly
• Target stepped up to the leadership challenge. It's scary being in the leading light, but they decided that they would be the go-to source for all things holiday
• Constant ability to update and adapt to what the tribe wants

Any others? Drop 'em in the comments.