In A Truly Absolut World

Nobody likes a fun viral placement more than me. And few are better at creating conversation than Absolut, which we yaybies have blogged about previously.

My new favorite Absolut venture was their Absolut Cash Machine - fitting well into their "In An Absolut World" campaign. This launched in the spring of 2007, but I still appreciate it, having stumbled upon it today. They set up cash machines to have a "Happy Hour" during which money was given away for free. In Europe (America wants free money too!) 12,000 Euro were given away that day during the Happy Hour and Absolut created a buzz for itself.

Now if only I liked vodka.