Thursday, August 28, 2008

Clang, Clang, Clang went the Trolly; Tweet, Tweet, Tweet went the Brand!

Ah Twitter... that odd duck of a social network no one seems to understand. The Mad Men AMC debacle has been all over the blogisphere. There have been dozens of posts on brands doing it wrong, and being hijacked. However, Twitter can be a useful brand tool.

If you know me, you know my absolute hatred of Comcast, but I will not get into it now or this will be a 5 page post. Anyway, I had been neglecting my Twitter replies (oops) until today, and then I saw this:
Written in response to this, 2 hours after I wrote it:Seemingly honest concern. Nice job Comcast. Who knew a customer service nightmare such as yourself could be so Twitter-savvy.

Update from Erin: http://tinyurl.com/5jsqam

1 comment:

Libby Issendorf said...

WHOA. That's really awesome. Maybe I'll start Tweeting when I need service instead of calling the customer service number??

 
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