My fellow Yaybia-ers know my udder disdain for Crocs. I am a religious follower of the rule that there is NO excuse to wear Crocs unless you are still wetting the bed or an avid gardener. But I can tip my hat to a good campaign when I see one.
Fort-Lauderdale based Zimmerman Advertising is the mastermind behind this new campaign developed to keep the public talking about Crocs-good or bad. Too often companies shutter at the thought of creating any sort of negative attention, but for a brand like Crocs this positioning is dead on. People (like me) get overly pissed off about a pair of shoes. A PAIR OF SHOES. So instead of giving me another reason to hate Crocs, Zimmerman gave the lovers and the haters a soapbox to let their opinions be heard. Even I was attracted to the idea of saying to hell with everyone else's elitist opinions and wearing Crocs because they work for you (no worries I'm not jumping on the bandwagon quite yet)
I think the Zimmerman executive VP and CEO, Michael Goldberg, says it best, "Respect the absolute power of the consumer voice, even the critical one. They're the truth." That's something for everyone to remember.
So check it out. Love it, hate it-let us know.
And if you can't get enough, check out their "Scream" spot.
Wednesday, August 20, 2008
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2 comments:
i hate you crocs. you're infiltrating my life. (both of my parents have them... along with all of their friends.) if i had to walk 1000 miles and choose between wearing crocs or being barefoot, i'd choose the latter.
i know... i'm stubborn.
I too hate Crocs. My roommate has them, and my sister actually WANTS a pair. Ew. The only people who are allowed to wear them are nurses - they can be easily cleaned and, dare I say it, are pretty comfortable.
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