TNT has found an interesting and relevant way to promote their new series Raising the Bar. The show premiers on Labor Day 10pm/9pm central. So, in order to alleviate some Labor Day travel congestion, TNT is "raising" toll booth bars. In certain areas of Philadelphia, Chicago, Atlanta, and Orlando, they are giving commuters 2 hours of toll-free Labor Day bliss. Not having to scramble for change on a busy interstate because of TNT? Now there's a positive brand association!
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