"Happy Together": Target Dorm 2008

Before I started school at the U, my mom and I stocked up on dorm gear from Target. I bought a magenta comforter and matching desk lamp with a lot of orange and pink accents, and I remember being terrified that my roommate would hate all those tropical hues. I was able to move into the room first, and when I returned a few days later, after she had moved in, I was relieved and delighted to see the exact same Target collection adorning her side of the room. We had even bought the same pink chairs! Later she told me that when she unlocked the room and saw my gear, she thought to herself, "Thank God, this is gonna work."

Target picked up on college students' anxiety to get along with new roommates in this back-to-school spot. I absolutely love how Wieden + Kennedy present Target as one solution to the "will my roommate like me?" anxiety.

Good luck, incoming freshmen. Here's to nine months of dorm food, getting sexiled by your roommate, and passing out in the stairway before you can make it to that frat party. At least you'll get to stumble into an XL-twin with stylish new bedding, thanks to Target.