Mad Men were on Twitter. Then they weren’t, and our industry scoffed at AMC for not acknowledging great brand ambassadors. Now they’re back, and I’m wondering: Why are entertainment brands still overlooking Twitter?
Social media profiles are the new URLs—if you don’t snatch up your name, someone else will. We’ve already mentioned that NBC has done a great job with the character blogs on The Office, but they shouldn’t have let Dwight or Michael’s Twitter profiles get ninja’d. Or Gossip Girl—that show revolves around text updates! Wouldn’t it make sense to grab @BlairWaldorf and @SerenaVanDW before someone else did and the brand was out of your hands?
What fictional characters would you follow on Twitter?
Thursday, August 28, 2008
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1 comment:
This is the same thing that happened with Facebook and MySpace. You can't be sure who's being run by the brand or who decided it would be awesome to run their own Barney Stinson profile on Facebook.
Brands need to stop being upset and filing lawsuits against their supporters, especially when they are giving good, free publicity. Rather, they should work with them or find a way to use the new social mediums to their advantage, rather than blow up when a mere civilian beats them to it.
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