Mad Men on Twitter

@don_draper and @joan_holloway have made their way onto Twitter as a new promotion for AMC's Mad Men. They have already done some really awesome promos like the Sterling Cooper business cards and the NYC subway wraps, but their smart and clever use of Twitter is something brands or other television shows should take note of.

Why is this so great? Let's check it out.

• Don and Joan, and I'm sure others will follow, are consistent with their character personalities and don't push show times or other Mad Men promos. Example: from Joan "Home from a night at PJ Clarke's. Carol is being a pill."
  
• They interact with each other in their Twitter feeds, not just with crazy Mad Men addicts like myself.
  
• They both requested to follow me back in less than an hour.
  
• They talk about other characters of the show (Mr. Sterling and Betty from Joan's most recent updates).
• They respond to most of their replies (at least from what I can tell).
• I now have another distraction that allows me to obsess over Don and Joan. Top score!

I would imagine that it won't be long until other networks start getting their characters involved with more social media.  The Office has done a great job with their blogs, but I think receiving updates from Dwight throughout the day would be great. Although looks like Michael Scott might have already been Twitter hijacked...unless NBC is just waiting out for the start of the new season.